Harar Tourism is a public organization entrusted with the duty and responsibility to spearhead a strategic and successful execution of the Harar Sustainable Tourism Master Plan in collaboration and coordination’s with public, private, civil society organizations and host communities in the region and in partner neighbor regions.
Mandate
Transform Harar tourism into a vibrant, profitable and sustainable industry;
Market Harar as top desirable tourist destination;
Develop tourism destinations to fit the needs and requirements of tourists;
Support a cooperative relationship between the private sector, the government and host communities with respect to Harar tourism;
Provide data/information on Harar tourism to the private sector, the government and other bodies; and
Generate resources, establish and manage tourism fund.
Our Mission
Over the coming five years (2021-2025),
1.Grow annually tourism income, export revenues, for the economy by ten fold;
2.Create 10,000 job/employment opportunities for the youth and women; and
3.Contribute annually to 10-15 destinations host communities’ income, livelihood improvement by two fold.
Strategic Objectives
Forge and sustain resourceful multi-stakeholder collaboration and partnership including with other regions;
Focus on markets of highest return on investment;
Tourism products and services value innovation with participation of tourists;
Create and lead industry in brand relevancy and consistency;
Create high-yield domestic customers;
Enhance tourism’s contribution to peace; and
Respond to changing market dynamics.
DEDICATED Team LeadersHarar Tourism Team
Harar Tourism Has Currently 3 Team leaders: These are Marketing and Promotion Team Leader, Destination Development Team Leader, Tourism Digitalization and Software Development Team Leader.